KASHMIR SHAWLS
July 28, 2020

The Soulweaves Purpose: Empowering Artisans in Global Markets

Remember Indian-American Fashion Designer Naeem Khan once saying, “The design process usually starts as a fantasy, with ideas that I dream of and visualize.” Our SoulWeaves embarked on a one-of-a-kind journey back in 2016 similar to what my counterpart Mr. Khan said.

Close to a decade later we’ve stood strong when it comes to fulfilling our commitment to providing luxurious ‘Wearable Art’ born out of a genuine labour of love backed by meticulous research and planning.

We embarked on the journey of redefining luxury and craftsmanship, a wide spectrum of products, and a strong sense of community through apparel specially designed for our consumer.

A Symphony of Diversity: Extending the Material Palette

We insisted on using organic cotton, ethically produced silk, and sustainable bamboo fibres to create artwork that appeals to the ethical consumer. We knew what we were making but more importantly, we knew who we were making for.

Every material we produced had a unique story to tell, contributing to an ongoing tale that boosted artisans’ visions and livelihoods and welcomed novel avenues of their portrayal to the world.


The Chronicle of Craftsmanship

And we continue to tread through. Through the preservation of traditional weaving techniques in modern styles, SoulWeaves’ collections honour the timeless quality of craftsmanship increasingly. This transcends time and shows how the brand embraces the spirit of the present while remaining true to its heritage.

With limited-edition collections, SoulWeaves has succeeded in expanding luxury and creating an arrangement of extravagance. When you choose hand-spun Vicua wool, you’ll be living in ultimate luxury. We promise you that!

Whatever the material or design, every piece is transformed into a work of art, showcasing SoulWeaves’ unwavering devotion to elegance and charm.


A Family Beyond Business: Community and Social Investments

SoulWeaves is not so much a company as it is a community. In addition to guaranteeing top-notch items, relations with clients are crucial to the survival of handloom customs in Rajasthan, Leh, and Kashmir. The durability of craftsmen’s skills is ensured by the financial stability that each handmade product provides.

 


The Symphony of Redefined Elegance continues with our artisans

 

There is a canvas of skill, history, and a strong feeling of community woven throughout their pieces which go beyond singular fabrics. The brand is redefining luxury and bridging the gap between the old and the new with its icon of passionate and ethical workmanship. Every fibre in SoulWeaves’ story represents the lovely, unique planet we currently live on. And of the artisans that pour their hearts onto our fabrics to create the pieces of art they do.

 

A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.
St. Francis of Assisi